I also wanted the opportunity to show you and tell you how passionate I am about product photography. You may ask why product photography? Why not the more glamorous, fine art or landscape photography?

Well, it’s simple – because I’m good at it, great at it in fact and I’m a perfectionist.

I enjoy being able to control the environment within my purpose built Sydney studio. I like perfecting the lighting, the angles, the perspectives and I particularly like being close to the best coffee in town (from my very own coffee machine).

What I find most rewarding is that I am able to turn a relatively common, everyday product into something special.

Who would think that nuts and bolts, a radiator cap, electrical cable or a truck seat would be something to write about?

I assure you, they are and they are big business too, and I have been able to contribute to that.

I really do believe the product is the absolute centrepiece, it is the hero. It is what makes or breaks your advertising, marketing and sales.

Presenting your products in the best possible light is what I do, and it’s why I specialise in this type of photography.

Hope you enjoy my new site.